Effective Date: November 20, 2025
Last Updated: November 20, 2025

This Cookie Policy explains how Victoria’s Nursery (“Victoria’s Nursery,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on the website VictoriasNJ.com (“Site”). It also explains how we work with TrustArc, our third-party cookie consent management platform, to collect, store, and manage your cookie preferences.

This policy works together with our Privacy Policy and Opt-Out Preferences Policy.

By using our Site, you acknowledge that you have read and understand this Cookie Policy.

1. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, measure performance, and provide relevant content or advertising.

Cookies may be session-based, persistent, first-party, or third-party.

2. Use of TrustArc Cookie Consent Manager

We use TrustArc as our Cookie Consent Management Platform (CMP) to ensure that our cookie practices comply with GDPR, NJDPA, and applicable U.S. privacy laws.

TrustArc provides:
a. A cookie banner and consent tool for managing cookie preferences
b. An automated scan of cookies used on our Site
c. Categorization of cookies (essential, functional, analytics, advertising)
d. The ability for users to accept, reject, or customize cookie preferences
e. Storage of your consent choices as required by law
f. The ability to withdraw or modify consent at any time

Your cookie preferences may be stored by TrustArc through a consent record, which helps us ensure compliance and honor your choices.

3. Types of Cookies We Use

We use the following categories of cookies on our Site. TrustArc displays these categories in the cookie banner for your selection.

a. Essential Cookies

Required for the Site to operate. These cookies enable functions such as navigation, form submission, security, and session management. These cannot be disabled through TrustArc.

b. Functional Cookies

Improve your experience by remembering preferences such as region, language, or display settings.

c. Analytics and Performance Cookies

Help us understand how visitors interact with the Site. These cookies collect information such as page views, time spent, and navigation patterns to improve functionality.
Analytics cookies require consent where legally applicable and will only be activated if you allow them through TrustArc.

d. Advertising or Targeting Cookies

Used to deliver relevant content or measure the effectiveness of marketing campaigns.
These cookies require consent and will only load if you enable them in TrustArc.

4. Third-Party Cookies

Some cookies may be set by third parties, including:
• Website hosting services
• Analytics platforms (such as Google Analytics)
• Social media integrations
• Advertising tools
• Payment processors

TrustArc attempts to detect and categorize third-party cookies, but third-party behavior may change over time.

5. Why We Use Cookies

Cookies help us:
• Ensure the Site operates correctly
• Improve performance and load speed
• Analyze traffic and user behavior
• Personalize content
• Provide advertisements or suggestions that may be relevant to you
• Ensure security and prevent misuse

6. Cookie Consent and Your Choices

When you visit the Site, the TrustArc cookie banner will appear and allow you to:
• Accept all cookies
• Reject non-essential cookies
• Customize cookie categories
• View details about specific cookies
• Change your preferences at any time

New Jersey residents and EU/UK visitors may withdraw consent at any time using the TrustArc interface.

7. Managing Cookies

You can manage cookies in the following ways:

a. Through TrustArc

Use the cookie banner or preferences link (typically located in the footer) to modify or withdraw consent.

b. Through Browser Settings

Most browsers allow you to block, limit, or delete cookies.
Blocking essential cookies may affect Site functionality.

c. Do Not Track and Universal Opt-Out Signals

Where supported by law, TrustArc may honor global opt-out signals or Do Not Track settings.

8. Data Collected Through Cookies

Depending on the type of cookie and your consent choices, data collected may include:
• IP address
• Browser type and version
• Device type
• Viewed pages and time spent
• Referring website or campaign
• Location (general, not precise)
• Interaction behavior (scrolling, clicking)

Where required by law, identifiable information is collected only with explicit consent.

9. Targeted Advertising and Opt-Out Rights

If advertising cookies are enabled, certain U.S. state laws and the NJDPA provide the right to opt out of:
• Targeted advertising
• Sale or sharing of personal information
• Profiling for significant decisions

TrustArc supports these rights through its preference center.

10. Children’s Data

Our Site is not intended for children under age 16.
We do not knowingly use cookies to collect personal information from children.

If you believe this has occurred, contact us so we may remove the data.

11. Changes to This Cookie Policy

We may update this Cookie Policy periodically. Any updates will be posted with an updated “Last Updated” date.
Continued use of our Site constitutes acceptance of any changes.

12. Contact Us

If you have questions about this Cookie Policy or how we use TrustArc, contact us:

Victoria’s Nursery
75 Blanch Ave
Closter, NJ 07624
Email: brett@victoriasnj.com
Phone: (201) 251-2555